Steven Crowell in his Normativity and Phenomenology in Husserl and Heidegger makes the claim that perception is permeated by normative structures in the proposal of Husserlian phenomenology, however, in order to explain the genesis of this normativity, a “Heideggerian turn” is required. The aim of this article is to indicate the conditions for the normativity of perception within the framework of Husserlian phenomenology, thus dismissing the necessity for a “Heideggerian turn”. In order to accomplish this aim, Husserl’s genetic approach and the concept of passive synthesis, developed within the context of it, is employed. This article grounds the claim that the conditions for normativity of perception are found within associative synthesis.